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Data Strategic Planner
Strategic Planning
1 positions
Full-time
Job Summary:
As Data Strategic Planner/ Senior Data Strategic Planner, you will perform and develop a well-rounded plan to answer client’s the marketing plan, strategies and tools to meet clients’ objectives. Specifically, you will perform the following tasks to the highest standards.
Key Responsibility:
- Hold ownership and work as a team to present campaign proposal with clients
- Excellence in communication skills with ability to manage client’s relationship at operation team
- Support to briefs with conceptual ideas and be able to come up with new marketing campaign, creative ideas, and solutions for both OOH and online media in a fast-paced environment
- Identify the target audience, using a variety of our database including demographics, behavior and psychographics to clearly identify target segments
- Set targets for each channel and stage of the customer journey and build the effective approaches on the customer journey for clients’ target audiences
- Build, analyze and evaluate data and model for the campaign in collaboration with a member of the team, internal department and our partnerships to optimize campaign strategy
- Hold responsibility to manage projects; organizes data and information in conjunction with a clear and rational thought process to assess and understand clients’ needs, evaluate options, and compile insights and results into a presentable finalized work product
- Contribute to the team effort by accomplishing related results and participating on projects, as needed
- Ability to work on multiple projects simultaneously
Qualification/Requirement:
- Ability to understand brand’s business objective, make use of data and strategize VGI products as total solutions with goals to be beyond traditional online media proposal
- Continuously update oneself with changes in trends, which affect initiatives, in order to maintain knowledge levels required to perform new conceptual tasks
- Experience in creating integrated cross media campaigns
- Excellent written and verbal communication skills in English and Thai
- Bachelor degree in marketing or communication of art or related fields with outstanding academic performance
- 1-4 years’ experiences with digital media campaigns
- Rapid learner who thrives in a fast-paced environment and ability to work under pressure at all times
- Able to interact effectively, create solutions, influence others and work diplomatically with a wide range of individual